What We Shape

Meet the Founder

Let's Talk

What We Shape

Meet the Founder

Let's Talk

a

Brand .

Product .

Human Experience .

design studio

`Crafting Solutions that Belong.`

a

Brand .

Product .

Human Experience .

design studio

`Crafting Solutions that Belong.`

Designed from Within.

We work at the intersection of brand, product and human behaviour.

We go deep into intent before we touch form. What emerges fits — not because it was applied,
but because it was drawn out.

Designed from Within.

We work at the intersection of brand, product and human behaviour.

We go deep into intent before we touch form. What emerges fits — not because it was applied,
but because it was drawn out.

What we shape

We work at the intersection of brand, product and human behaviour.

Brand & Communication Design

We shape how organisations are seen, understood and remembered.

Brand Strategy
Visual Identity
Founder Narrative
Employer Storytelling
Communication Design

Work —
SeQure Brand Strategy & Identity

Brand & Communication Design

We shape how organisations are seen, understood and remembered.

Brand Strategy
Visual Identity
Founder Narrative
Employer Storytelling
Communication Design

Work —
SeQure Brand Strategy & Identity

Product & Digital Experience

We build digital products that think about people first and technology second.

UX & UI
Product Design
Design Systems
App Development
Go-to-Market Strategy

Work —
Heartfulness, Product Strategy & App Design

Product & Digital Experience

We build digital products that think about people first and technology second.

UX & UI
Product Design
Design Systems
App Development
Go-to-Market Strategy

Work —
Heartfulness, Product Strategy & App Design

Culture, Leadership & Learning

We turn values and intent into experiences people can actually live.

Leadership Development
Behavioural Design
Learning Design
Culture Communication
Workshop Facilitation

Work —
Urban Buddha Leadership & Self-Mastery IP

Delivered through corporate and learning contexts including KPMG, L&T and Accenture

Culture, Leadership & Learning

We turn values and intent into experiences people can actually live.

Leadership Development
Behavioural Design
Learning Design
Culture Communication
Workshop Facilitation

Work —
Urban Buddha Leadership & Self-Mastery IP

Delivered through corporate and learning contexts including KPMG, L&T and Accenture

Deepak Saini

Founder

Deepak Saini is a brand strategist, product designer and leadership facilitator. An IIT Bombay alumnus with over two decades of experience across the US, India, Japan, Korea and China.

He has held senior roles at American Express, Flipkart and Kyocera. His facilitation clients include Honeywell, L&T, KPMG, DBS Bank and others — across technology, BFSI, manufacturing, FMCG and government.

He is the author of Urban Buddha — a self-mastery framework that topped Amazon's Spiritual and Mental Wellness charts and sold over 5,000 copies. It is now being developed into a mental and spiritual wellbeing venture.

Urban Buddha Studio is where this range comes together — brand, product and human experience, designed from a single point of view.

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